I Lost a Listing. Here Is What I Did Next.
South Florida Realtor Sandra Alonso shares what happened after losing a listing she worked days to prepare for — and the one thing that changed everything.
Sandra Alonso · Brown Harris Stevens · July 2026
I spent days preparing for a listing appointment. A complete market analysis. A five scenario net proceeds sheet. A full presentation in black and gold with my photo, my credentials, and everything I believed that seller needed to see.
Then the phone rang. The appointment was cancelled before I ever walked through the door.
I drove past the property the next day. The other agent's sign was already in the yard.
What I did next is what I want to tell you about.
I went home and mailed seventeen letters to expired listing sellers in Palmetto Bay and Cutler Bay. I called every one I had a phone number for. I wrote two new articles. I filmed a video. I showed up the next day and did the work again.
Not because I was not hurt. Because showing up is who I am.
I wrote the full story — everything I felt and everything I learned — on my website this week. If you want to know who you are actually working with before you hire a Realtor, I think it is worth reading.
www.homesbysandraalonso.com · 305-613-3376
Sandra Alonso | Brown Harris Stevens | Coral Gables · Palmetto Bay · Cutler Bay · Pinecrest · South Miami
